Social Media: 5 Game-Changing Instagram Features for Marketers
Different social media have enabled both consumers and marketers with many new opportunities. Marketers can now reach their potential clients, creating huge engagement on their products and services. Consumers, on the other hand, get served with ads that they are interested in. Keeping up with the changes in platforms like Instagram, however, is a whole different matter.
Now and then social media platforms bring in new features or give the old ones an upgrade. As a result, your Instagram or Facebook marketing strategies also need to change. There are a few tools on Instagram though, by utilising them, you can get a headstart to reach your social media marketing goals. We list them below:
Video Posts
Instagram lets users and brands post a video of up to 60 seconds just like a regular photo post. This is an incredible opportunity for brands to hook users with interesting contents and advertising materials. Many research has indicated that a video post attracts a bigger percentage of engagements than a photo post.
The Live Rooms
One of the key features of an effective social media marketing strategy is its level of personalization. Instagram Live Video was exactly for that, which used to allow users to come on a live stream with another user of their choosing. It has now expanded under the ‘Live Rooms’ feature and enables up to three people to go live together.
IGTV
We know that most brands and users are perhaps more familiar with Instagram stories than IGTV. However, with 80% of brands using video contents to promote their offerings, video contents are poised to rule the next generation of social media marketing strategies. Thanks to IGTV, you can share video contents of up to 1-hour long, like a TV episode, and reach the fans via a more personal version of TV.
